Brands / Case study 03

LUMIERE

New identity. New logo. New shoot.

We reshaped LUMIERE’s visual identity and built a distinctive image language across every touchpoint, from a new logo and AI-driven visuals to monthly shoots and social media.

Creative direction, content and visual assets brought LUMIERE’s new identity to life.

Services

  • Visual Identity
  • Creative Direction
  • Content
  • Shoots

Excerpts edited from the agency’s original Instagram reel. See more on Instagram

Public filmLUMIERE film

The film

Light.
Texture. Finish.

The public film moves between hair styling, treatment details and the finished look.

Detail of the original LUMIERE film
Public filmFull film
Finished hair styling from the original LUMIERE film
Original LUMIERE on-set publication: Behind the frame

On set

Behind
the frame.

A few moments from the shoot, before they become the final story.

Pretty Crazy Co. on set for LUMIERE Hair & Wellness.

Publication by Pretty Crazy Co. See more on Instagram

Next caseHB RADIANCEIndustrial technology, clearly communicated.

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