An independent creative studio

Prettyon purpose.Crazy with a plan.

An independent creative studio working across brands, art, fashion and technology. We build ideas, identities and visual worlds for those who want to look and feel different.

Explore our brands Enter our art world

Original GIMMI launch photograph with the Focus can

Original GIMMI launch photograph with the Hydration can

01 / CREATIVE DIRECTION & PRODUCTIONGIMMI

Selected worlds

Brands. Art. One creative point of view.Pretty on purpose. Crazy with a plan.

Introduction

We make brands worth looking at.

From the first thought to the final frame, we bring strategy, creative direction and production together to make ideas impossible to ignore.

Brand worlds. Campaigns. Content. Art.

Different disciplines. One creative point of view.

Meet Pretty Crazy

What we do

Our services.

From the first strategic thought to the shop window. Choose one, or let us bring them together under one creative direction.

All services

Service 1 of 6: Brand Strategy & Identity
We define how a brand thinks, looks and speaks: positioning, visual identity, tone of voice and the marketing strategy that carries it into the world.
- Branding & identity
- Marketing strategy
Service 2 of 6: Social Media & Production
Content made for the feed and beyond. We plan, shoot and produce the photography, video and social media that keep a brand consistent and worth following.
- Social media
- Production
Service 3 of 6: AI & Hybrid Production
Real shoots expanded with AI, or imagery created entirely with it. We build AI models and digital clones that stay true to the brand, the product and the person.
- Hybrid production with AI
- AI production
- AI model creation
- AI clone creation
Service 4 of 6: Fashion & Retail
Styling, runway and shop windows with an editorial eye shaped in fashion, so every look, show and storefront tells the same story.
- Fashion styling
- Fashion show organisation
- Shop window design
Service 5 of 6: Design & Publishing
Websites, magazines and coffee table art books designed as brand objects: made to be browsed, kept and shared.
- Website design
- Magazine design
- Coffee table art book
Service 6 of 6: Art, Events & Experiences
Art collections created for brands, plus events and workshops that bring people inside a brand’s world, planned and managed from the first idea to the last guest.
- Art collections for brands
- Event creation & management
- Workshops for brands