Brands / Case study 01

Gelateria Lilith

Building a world around a new kind of gelato.

We developed Gelateria Lilith’s strategic and visual direction through a “pharma gelato” concept, bringing its doctor-founded roots and playful personality together.

That world extends across product imagery, content and social media.

Services

  • Strategy
  • Brand World
  • Content

The reel is published by Lilith’s own account, @lilithgelaterianatura. View the reel

Public filmReel by Lilith

The campaign

Through our lens.

The campaign publication credits Pretty Crazy Co. for creative direction. Imagery and content follow the pharma gelato world across social media.

Lilith campaign cover, Through our lens, a woman enjoying gelato
Lilith campaign slide: Little moments, beautifully seen
Lilith campaign slide: A pretty sweet perspective

Campaign publication by Pretty Crazy Co. See more on Instagram

Original Lilith Art Collection cover shared by Pretty Crazy Co.
Concept film

Gelateria Lilith / Art collection

One brand.
More to explore.

Campaign imagery and an art collection offer different expressions of the same brand.

Enter our art world
Next caseGIMMIPretty playful. Very GIMMI.

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