Brands / Case study 02

GIMMI

Pretty playful. Very GIMMI.

We helped shape GIMMI’s visual world and launch through a distinctive image language designed to make the brand instantly recognisable.

Styling, content and launch assets brought that personality to life.

Services

  • Visual World
  • Content
  • Launch

The launch post credits Pretty Crazy Co. as creative and production agency, Abdullah Sevimli for photography, Defne Anisoglu Studio for styling and art direction, Deniz Karatas Studio for post-production, and Batu Boris Bekler for videography. See more on Instagram

GIMMI Hydration launch campaign, photographed with its modelGIMMI Focus launch campaign

GIMMI / Launch world

Five cans.
One movement.

Scroll to move through the line.
Each flavour takes over the stage.

  1. 01 / 05

    Mood

    mango | pineapple

    Mango ve Ananas Aromalı Meyveli Gazlı İçecek

    GIMMI Mood can, mango and pineapple
  2. 02 / 05

    Hydration

    churchill

    Limon ve Misket Limonu Aromalı Meyveli Gazlı İçecek

    GIMMI Hydration can, churchill
  3. 03 / 05

    Reset

    cucumber | mint | basil

    Salatalık, Nane ve Fesleğen Aromalı Meyveli Gazlı İçecek

    GIMMI Reset can, cucumber, mint and basil
  4. 04 / 05

    Boost

    ginger | lemon

    Zencefil ve Limon Aromalı Gazlı İçecek

    GIMMI Boost can, ginger and lemon
  5. 05 / 05

    Focus

    matcha | yuzu

    Yuzu Meyvesi ve Matcha Aromalı Meyveli Gazlı İçecek

    GIMMI Focus can, matcha and yuzu
Plan a launch

Content system

One shoot.
Every format.

Drag each frame across the photograph.
Four formats, cropped from one frame.

Format to adjust
GIMMI Focus launch photograph: a model in sunglasses holding the Focus can

Drag a frame, or select it and use the arrow keys. Pull the corner to resize.

Photographs: GIMMI launch campaign, photography by Abdullah Sevimli. See the GIMMI case for the full credits.

Hybrid image-making

Digitally crafted
for GIMMI.

Published workCarousel published by Pretty Crazy Co.

  • Made to feel different: a person reading in a white robe, holding a GIMMI can, and a can on a purple yoga mat
  • A world of its own: a GIMMI Boost can held by an athlete sitting on a running track
  • Every detail, intentional: a GIMMI Reset can inside a yellow wash bag, with a client and studio card
  • Beyond the expected: a grid of six GIMMI scenes
  • Digitally crafted for GIMMI: a collage of GIMMI scenes
Next caseLUMIERENew identity. New logo. New shoot.

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